In October 2010 PTC had unveiled its plans for Creo, but the sneak preview has caused confusion among many customers, and technical details have been sparse.
Renew a sense of mission and excitement that have been lost since the early years of Pro/Engineer.Īt its annual customer meeting in Las Vegas (dubbed PlanetPTC Live) June 12-15, PTC plans to deliver the first release of Creo.Enhance the ability of PTC’s CAD software to work in heterogeneous environments with CAD models from other suppliers.Rebrand its CAD software under a new label that doesn’t connote aging technology epitomized by both Pro/Engineer and CoCreate.Simplify the Pro/Engineer user interface by dividing it into manageable chunks.Combine the benefits of both feature-based, dimension-driven solid modeling (pioneered by Pro/Engineer) and direct-face editing (employed by CoCreate) in a single product suite.Accelerate the pace with which its core CAD/CAM applications are improved and new applications developed.Improve developer productivity by deploying programming teams in small groups.PTC hopes to accomplish the following objectives with Creo: This fate has befallen other CAD leaders including Computervision, Applicon, Calma, and CADAM. If it fails and present trends continue, PTC could be a likely candidate for acquisition and dismemberment. Creo is PTC’s second major effort to turn around its CAD business. If PTC fails to reignite its CAD software sales, the growth of Windchill is likely to slow. Most of the Windchill sales I have studied suggest the bulk of PTC’s Windchill PLM revenues are derived from existing Pro/Engineer and CADDS customers. The company has not rebounded after the recession, making this introduction especially critical for PTC. (Pro/Engineer, CADDS, CoCreate, Arbortext & MathCAD)Īs shown in the above graph, despite the introduction of Wildfire and purchase of a slew of desktop software applications, PTC’s overall desktop revenue has risen at an average rate of just 1.5 percent annually over the past 10 years. 10-year history of PTC’s “desktop” software revenue, in blue. The second phase began with the announcement of Wildfire in 2001, which was PTC’s attempt to catch up with the technical and marketing innovations pioneered by SolidWorks and Solid Edge in 1995. The forthcoming release of Creo marks the third development phase of Parametric Technology Corporation’s venerable Pro/Engineer CAD software. PTC revenue from desktop products, primarily Pro/Engineer, have been slow for almost a decade.
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